Social media is a powerful tool to build brand awareness, attract customers and increase website traffic. However, it can also be a massive source of stress if you don’t know how to leverage its potential. BPM Marketing is a social media agency that offers all kinds of social media tasks. In this guide, we’ll cover five tips on utilizing social media for your brand:
Start with a plan.
You should know that planning is essential. Planning is a way to stay organized and focused on your goals, but it’s also the best way to stay on track with the brand you want and need. A well-planned social media strategy will help ensure that everyone in the organization knows what they’re doing and how they’re participating in it all and can work together as one cohesive unit moving forward!
Planning is a solution because it gives us a framework for creating content around exact topics or ideas so that when we go live with these posts (which we’ll cover later), our followers can follow along easily without having any trouble understanding what’s going on at any given time during the conversation.
- Be consistent with your brand voice.
- Be compatible with your brand personality.
- Be consistent with your brand values.
- Be consistent with your mission and vision for the time head of the company (e.g., “We make products that help people live their lives better”).
- Stay true to who you are as a business (i.e., not changing who you are just because someone likes what they see on social media).
Be authentic and genuine.
BPM’s Social media company is a great place to be yourself and share your opinions. Don’t be afraid to share your experiences and failures because these will make you more relatable to others. If you are very authentic, people will trust that what you have to say is valuable and worth listening to.
Be yourself, but not too much.
Your brand is a characterization of you, so you mustn’t forget about yourself. However, you don’t want to be too much of yourself. Some things can be off-putting and hurt your brand’s credibility:
- Being too personal. It includes posting too much about yourself and your life, even if it is something positive, such as when someone uploads a picture with their partner or best friend at the beach or whatever else might make them happy (and may even inspire others). It also includes sharing related content directly with them (for example: “You should try this!”).
- Being overly promotional or sales (i.e., making claims about products or services without evidence). For example, saying “My product works better than any other” while providing no proof would be considered a dishonest marketing tactic–and therefore not friendly at all!
Engage with your audience regularly.
Engage with your audience regularly.
- Respond to comments and questions. Provide insight into the company, share updates about what’s happening in your industry, answer customer service issues (if you have them), respond to product reviews (if you have them), respond to customer suggestions and complaints–whatever it may be that comes up on social media channels.
- Share funny memes or jokes occasionally if you’re feeling witty enough!
Social media is a powerful tool to build brand awareness.
Social media is a powerful tool to build brand awareness, attract customers and increase website traffic. It’s also a great way to build customer loyalty.
- Build Brand Awareness
- Attract Customers
- Increase Website Traffic
After reading this article, you may have more questions about using social media for your brand. If so, please contact the BPM marketing agency and let us know! We are happy to help and would love to hear from you.